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You arrive at the next town with the help of the citizens of OrCom City. They look at you with confidence and tell you that this will be the last destination that they could escort you.
“But why? I have fun being with you guys and discovering OrCom City’s wonders! Do you really need to go now?”, you ask hoping to change the citizens’ decision.
“We’re really sorry but we have to go back to the Research Town to formulate a communication plan for the upcoming PR Finals. The Public Relations Division is known for its unending support in the OrCom City’s innovations.”, the leader of the citizens answered.
“Don’t worry. It’s easy to cross the last town before you arrive at the back gate of OrCom City. People there are a bit shy and geekish. They prefer to write than to talk so read their messages carefully. We know you can do it!”, one of the elder citizens said.
“Thank you for all your help! I really appreciate it. Soon, when I finish my role as Social Media Manager in the Career City, I’ll come back here and visit you!”
After waving and smiling, you continued your journey and reached the Buzz Town. This is the last town you need to pass by to reach Career City. You reach half of the city and only a few people are outside. Too curious, you stopped and observed the environment.
Suddenly, a pretty girl wearing a corporate blouse and skirt comes out of a tall building near you and walks barefoot ’til the waiting shed. People start getting out of their houses and looking at that barefooted pretty girl. Meanwhile, you approach the pretty girl and ask her,
“Why are you barefoot? Do you want to borrow my shoes?”
“Do I look pitiful to you? Thanks but I don’t need it. I am pushing for real beauty. Women don’t need to wear such hurtful stilettos to look and feel beautiful! All you have to do is take care of your health and your real beauty will outshine whatever material you have.”
The pretty girl finally takes the bus and leaves you alone at the waiting shed. Now that people are out, they start gathering together, talking about that pretty girl earlier. They murmur opinions, disagreements, conclusions, etc. Some lady even makes a banner saying, “I am pretty without my Prada!”
You are shocked with how just one girl triggered “the buzz” among the townspeople.
This is how Emanuel Rosen illustrates the creation of “the buzz” in his book “The Anatomy of Buzz Revisited”.